“Organic” and “natural” have become typical terms you find on everything from moisturizers to mascaras. You might be surprised to find out that there are no industry standards or regulations for these terms, and there are plenty of natural and organic ingredients that are not good for your skin. Nevertheless, many consumers are still easily seduced by this deep-rooted marketing trend. We understand how appealing natural and organic ingredients sound, but the reality is that these terms are practically meaningless on a cosmetic label.
Watch our video on Organic Cosmetics here